The Bianchi brand celebrates its 125th Anniversary in 2010. The Italian firm has surely played an important role both in cycling history and modern industry, becoming a legend well beyond the sports. Only a few brands can truly be considered as a legend. Only time, passion, high professionalism, innovation and excellence can provide such an acknowledgement over the years.

“When we think of Bianchi, everyone correctly thinks about Bianchi's longevity and success to be a leader in bicycle racing, design and technology but another area of Bianchi's strength is the passion of all of the people who have been associated with Bianchi over the past years and until today”, Bianchi CEO Bob Ippolito stated. “Success begins with great people and we must recognize all of the people past and present who have made Bianchi a truly unique and powerful name in cycling", Ippolito added.

Since 1885, Bianchi has meant Italian Designed bicycles with very high quality standards and advanced technological content, and their unmistakable Celeste colour marked a step in the history of cycling. Bianchi is not only bikes; Bianchi is a way of life, a way to move, a way of racing. That is why many VIP’s and fashion stylists chose Bianchi’s leading brand.

Fausto Coppi built his career riding a Bianchi bike, just like Felice Gimondi, Moreno Argentin, Gianni Bugno, Marco Pantani and all the champions that wrote a part of the Bianchi legend.

Today Bianchi is an international bike manufacturer based in the historical factory of Treviglio, Italy. Since 1997 Bianchi is part of part of Cycleurope A.B. group, the Swedish company of the Grimaldi group, known as the worldwide most important holding in the cycling sector. “Bianchi is one of the finest bicycle brands in the world with a fantastic history. 50 years have gone by since Coppi passed away in 1960. It is now 125 years since Edoardo Bianchi founded the F.I.V.E. Bianchi company. I have been the very proud owner of Bianchi for 13 years, and I will continue to invest in Bianchi for a bright future development”, Salvatore Grimaldi said.

Bianchi keeps a racing soul and believes in successful partnerships with international cycling teams to enhance global visibility. For the 2010 season Bianchi will supply professional cycling road team Ceramica Flaminia with the innovative 928 SL IASP frame.

Bianchi is also owner and official supplier of TX Active-Bianchi MTB team (equipped with the Methanol SL model) as off-road cycling is very important for the Italy-based company. Since 1991 Bianchi has been sponsoring its own MTB team and achieved impressive victories all over the world: Gold Medal at the 2004 Olympic Games in Athens, 10 world championships and numerous continental and national titles.

Felice Gimondi, President of TX Active-Bianchi team, perfectly embodies the image of Bianchi: “I remember when Bianchi management gave me the chance to ride for such a prestigious name and wear the legendary Bianco-Celeste jersey. I was a child and I was very excited. Bianchi won my heart and that’s why I’ve spent my life in the name of Bianchi passion”.